blog
Digital campaign highlights SBA resources for women-owned businesses
By Katie Murray
As a woman-owned small business, ENC Strategy knows about the unique opportunities and challenges that come with the designation. So we were especially excited to help spread the word about how the U.S. Small Business Administration (SBA) enables women business. Learn more…
Outreach campaign fuels visits to small business training site
By Joshua DeLung
As a busy entrepreneur or business owner, it’s not always easy to find answers you need to your small business questions. The U.S. Small Business Administration‘s (SBA) Learning Center features self-paced online courses, videos, web chats and more to help you. Learn more…
Engage and communicate value to attract and retain association members
By Joshua DeLung
If you work for an association, you know your bread and butter is membership. And the more prestigious members you can attract, the higher the likelihood others will jump on board. But what starts the momentum? It’s all about value.. Learn more…
4 partner traits large businesses need to win government set-asides in 2013
By Joshua DeLung
Last fiscal year, many agencies failed to meet their small business contracting goals, according to Data.gov. The Administration has turned up the heat to pressure agencies to make small businesses a bigger priority. That will affect larger companies that don’t. Learn more…
Reconciling the needs of .gov audiences with reality
By Joshua DeLung
This is part four of a four-part blog series on strategically addressing internal and external stakeholder needs on .gov websites. Read the first post, the second post and the third post if you’re not up-to-speed already. Previously, I wrote about. Learn more…
Keeping program offices and Congress satisfied with your .gov
By Joshua DeLung
This is part three of a four-part blog series on strategically addressing internal and external stakeholder needs on .gov websites. Read the first post here, and the second post here. Previously, I wrote about the many directions in which government. Learn more…
Addressing Administration priorities on .gov websites
By Joshua DeLung
This is part two of a four-part blog series on strategically addressing internal and external stakeholder needs on .gov websites. Read the first post here. Last time, I wrote about the many directions in which government agency web managers are. Learn more…
Serving the many masters of government agency websites
By Joshua DeLung
This is part one of a four-part blog series on strategically addressing internal and external stakeholder needs on .gov websites. As government communicators and agency website managers know, running a .gov is no easy task. In fact, it’s a tangled. Learn more…
How much (and where) are your competitors advertising? Top 5 reasons it matters
By Jen Decker
If you learned that one of your distant competitors was making a sizable investment in public sector advertising, would you change your public sector sales strategy? If you knew that your largest competitor was doubling its media investment in a. Learn more…
Speaking to government personnel who don’t have time to listen
By Joshua DeLung
“We just don’t have time.” That’s what my colleague and I recently heard over and over again during a recent series of focus groups and interviews with acquisition workforce professionals at one of our government agency clients. The issue: Our. Learn more…