National Association of Corporate Directors (NACD)
NONPROFIT BRANDING AND MEMBERSHIP GROWTH
Since 2009, ENC has worked with NACD to improve the association’s messaging, visual identity, and brand in order to grow and retain membership of in-demand board of director members.
Within the new brand guidelines, we produced over 1,200 strategic marketing and public relations campaigns to generate leads, promote conferences, increase utilization of services, and introduce new NACD services and programs. To achieve this, ENC conceptualized and created content and assets for more than 50 different integrated marketing campaigns such as high-end three-dimensional direct mail pieces, postcards, signage, digital banners, emails, landing pages, digital and print ads, and more.
As a result, since 2009, NACD has grown its membership by 70% and increased revenue by over 200%, enabling the association to grow from 20 employees in 2009 to over 75 in 2017.
What We Did
Print and digital advertising
Promotion plan implementation
Website content development