You have the Power… Point presentation

You have the Power… Point presentation

By Lyndsey Warner Caulkins

Presentation software and programs such as Powerpoint and Keynote are powerful tools that can assist understanding and retention…when used correctly. Here are some tips to help your presentation succeed.

Content: less is more

One of the most common mistakes users make when building their slides is trying to fit too much material on each slide. Your slides should be reserved for the most important takeaways, as well as any visuals.

 Do: Keep to the highlights

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Don’t: Type your whole presentation

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As you can see above, the slide with less content is easier to read, and by extension, easier to remember. Keep to the highlights for the biggest impact.

Design: simplicity rules

Powerpoint comes with a great many flashy themes, backgrounds and textures. While a custom theme can contribute to brand consistency and professionalism, too many options can also distract from your content.

Keep your presentation simple and message-focused with a single font family, a small palette of colors and carefully curated visuals. You want your audience to remember your content, not your busy background.

Do: Keep it simple

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Don’t: Use too many elements

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Creative: Picking complementary visuals

Being mindful of the images you use as they can make your presentation more interesting and memorable. Beware of using clipart and generic stock photos – these will divert focus from your message. In addition to selecting photos that complement your message, try using graphs or charts to illustrate complicated or important facts.

Do: Use images that relate to your message

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Don’t: use generic stock photos

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Remember, keeping your content and design simple and message-focused is the key to creating a memorable and informative presentation.

ENC can help you with your content and theme. Questions? Drop us a note at

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