National Association of Corporate Directors (NACD)

  • Image showing branding of the website landing page for email campaign, digital banner ads, and direct mail piece that opens with two additional panels for NACD In-Boardroom Education marketing campaign
  • Images of four full-page print ad graphic designs and messaging for NACD
  • Images from NACD's Cyber Credential marketing campaign including website digital banner ads and direct mail brochure folder and insert that open

NONPROFIT BRANDING AND MEMBERSHIP GROWTH

Since 2009, ENC has worked with NACD to improve the association’s messaging, visual identity, and branding in order to grow and retain membership of in-demand board of director members.

Within the new brand guidelines, we produced over 1,200 strategic marketing and public relations campaigns to generate leads, promote conferences, increase utilization of services, and introduce new NACD services and programs. To achieve this, ENC conceptualized and created content and assets for more than 50 different integrated marketing campaigns such as high-end three-dimensional direct mail pieces, postcards, signage, digital banners, emails, landing pages, digital and print ads, and more.

As a result, since 2009, NACD has grown its membership by 70% and increased revenue by over 200%, enabling the association to grow from 20 employees in 2009 to over 75 in 2017.

What We Did