Supporting SalientCRGT mergers and acquisitions with brand strategy.
SalientCRGT became a $500 million company by pursuing both organic growth and a series of strategic acquisitions.
ENC helped Salient evolve its brand, strategic messaging, collateral, and web content as it added new divisions and capabilities, by:
- Developing a transitional brand and messaging for the original platform company.
- Updating the brand and providing change management communications during each acquisition.
- Defining strategic differentiators and developing messaging for each business unit.
- Rebranding the combined company when Salient Federal Systems and CRGT merged as equals.