The Association of Governing Boards of Universities and Colleges (AGB)

CASE STUDY:

Making new brand compliance easy for AGB employees.

The client:

Association of Governing Boards of Colleges and Universities (AGB)

The work:

Knowing that consistency is key to the success of a brand launch, AGB wanted to equip its employees to use brand elements correctly and consistently.

ENC architected, designed, and developed a new brand microsite that:

  • Is easy to navigate, and use.
  • Makes a large repository of brand resources immediately accessible and available for download.
  • Provides straightforward guidance for using logos, fonts, colors, templates, sales tools, and other resources.
  • Provides a feedback form for asking questions or requesting support.

The outcome:

AGB now has a modern website that:

  • Shows how the brand works as a system.
  • Explains why brand consistency is so essential.
  • Equips employees to do everything that the brand guidelines require.
  • Makes consistency the path of least resistance. It’s much easier to be compliant than to deviate from the brand.
  • Demonstrates the importance that leadership puts on brand compliance.
  • Can easily be updated as the brand evolves or new resources become available.

ENC capabilities included:

ENC Sales Enablement

Sales Enablement

ENC Change Management

Change Mangement

ENC Brand icon in gray

Brand Management

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