The Association of Governing Boards of Universities and Colleges (AGB)

CASE STUDY:

Engaging and Retaining AGB Members.

ENC developed video, digital, and print tools to help trustees understand all the benefits of AGB membership.

The client:

The Association of Governing Boards of Universities and Colleges (AGB)

The work:

AGB wanted to make sure its members were fully equipped with resources and knowledge as their institutions faced a storm of complex challenges.

ENC worked with AGB to develop an integrated campaign that included:

  • A resource page on AGB.org that explains how to use benefits to enhance performance and build strong boards.
  • A short video on the resource page that provides a guided tour of all the benefits included with AGB membership.
  • A page on the site listing resources that support each board role.
  • Advertisements in AGB Trusteeship magazine that promote the resources above by explaining how to unlock the full value of AGB membership—in four easy steps.

The outcome:

Analytics show that since launch:

  • Member registrations on the site have increased.
  • Pages visited have increased.
  • Time on page has increased.
  • Members are utilizing pages on timely topics.

This ad ran in AGB Trusteeship magazine inviting members to take full advantage of their benefits.

ENC capabilities included:

ENC Executive Communications

Executive Outreach

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