The Association of Governing Boards of Universities and Colleges (AGB)


Engaging and Retaining AGB Members.

ENC developed video, digital, and print tools to help trustees understand all the benefits of AGB membership.

The client:

The Association of Governing Boards of Universities and Colleges (AGB)

The work:

AGB wanted to make sure its members were fully equipped with resources and knowledge as their institutions faced a storm of complex challenges.

ENC worked with AGB to develop an integrated campaign that included:

  • A resource page on that explains how to use benefits to enhance performance and build strong boards.
  • A short video on the resource page that provides a guided tour of all the benefits included with AGB membership.
  • A page on the site listing resources that support each board role.
  • Advertisements in AGB Trusteeship magazine that promote the resources above by explaining how to unlock the full value of AGB membership—in four easy steps.

The outcome:

Analytics show that since launch:

  • Member registrations on the site have increased.
  • Pages visited have increased.
  • Time on page has increased.
  • Members are utilizing pages on timely topics.

This ad ran in AGB Trusteeship magazine inviting members to take full advantage of their benefits.

ENC capabilities included:

ENC Executive Communications

Executive Outreach

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