The Association of Governing Boards of Universities and Colleges (AGB)

CASE STUDY:

Developing a new website for AGB.

The client:

Association of Governing Boards of Colleges and Universities (AGB)

The work:

AGB needed to reorient its website—from promoting itself to actively supporting member boards and trustees.

ENC architected, designed, and developed a new website that:

  • Was built from the ground up to support the unique needs of higher education boards.
  • Provides immediate access to answers, resources, and tools.
  • Supports multiple navigation and content consumption styles.
  • Promotes usability with a clean, modern user interface.
  • Facilitates both mobile and desktop users with a fully responsive experience.
  • Conveys and reinforces the AGB brand.
  • Demonstrates, rather than asserts, AGB’s value.
  • Is easy to administer and update.

The outcome:

AGB now has a modern website that:

  • Increases member satisfaction and retention with immediate access to resources.
  • Continuously adapts as needs of members change and new challenges emerge for boards.
  • Strikes a strategic balance between delivering member value and promoting the organization.
  • Provides a far more immediate and less costly platform for delivering member resources and value.
  • Represents a compelling value proposition for joining AGB.
  • Enables a subscription-based pricing strategy for membership.
  • Has contributed to retention even as higher education institutions face severe financial constraints.
  • Launched just in time to help members navigate the COVID-19 pandemic.

ENC capabilities included:

ENC Complex Subject Matter

Complex Subject Matter

ENC Executive Communications

Executive Outreach

ENC Digital Transformation

Digital

ENC Brand icon in gray

Brand Management

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