The Association of Governing Boards of Universities and Colleges (AGB)
CASE STUDY:
Developing a new website for AGB.
ENC developed a site that directly helps higher education boards meet their unique challenges.
The client:
Association of Governing Boards of Colleges and Universities (AGB)
The work:
AGB needed to reorient its website—from promoting itself to actively supporting member boards and trustees.
ENC architected, designed, and developed a new website that:
- Was built from the ground up to support the unique needs of higher education boards.
- Provides immediate access to answers, resources, and tools.
- Supports multiple navigation and content consumption styles.
- Promotes usability with a clean, modern user interface.
- Facilitates both mobile and desktop users with a fully responsive experience.
- Conveys and reinforces the AGB brand.
- Demonstrates, rather than asserts, AGB’s value.
- Is easy to administer and update.
The outcome:
AGB now has a modern website that:
- Increases member satisfaction and retention with immediate access to resources.
- Continuously adapts as needs of members change and new challenges emerge for boards.
- Strikes a strategic balance between delivering member value and promoting the organization.
- Provides a far more immediate and less costly platform for delivering member resources and value.
- Represents a compelling value proposition for joining AGB.
- Enables a subscription-based pricing strategy for membership.
- Has contributed to retention even as higher education institutions face severe financial constraints.
- Launched just in time to help members navigate the COVID-19 pandemic.
ENC capabilities included:
Complex Subject Matter
Executive Outreach
Digital
Brand Management