The National Association of Corporate Directors (NACD)
Encouraging boards and directors to join NACD.
ENC developed an integrated campaign to promote limited-time savings on membership.
National Association of Corporate Directors (NACD)
NACD markets aggressively to grow its membership of boards and directors. This campaign is just one of hundreds that we produced over 10 years.
ENC worked with NACD to develop a first-quarter promotion that included:
- A direct mailer to 10,000+ prospective members.
- Advertisements in four governance-related publications.
- A bellyband wrapping the outside of four publications.
- Banners on the NACD website and other sites.
- Colorful, highly consumable designs.
- A strong visual identity to help build effective frequency across all the elements.
- An announcement of new member benefits.
- A compelling, limited time offer to save on membership.
Our NACD client reported that:
- The 20% offer was very effective.
- The promotion had out-performed previous programs.
- They had hit their ROI target for new memberships.
This banner appeared on the NACD and publication web sites.
ENC capabilities included:
Complex Subject Matter
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