The National Association of Corporate Directors (NACD)

CASE STUDY:

Encouraging boards and directors to join NACD.

The client:

National Association of Corporate Directors (NACD)

The work:

NACD markets aggressively to grow its membership of boards and directors. This campaign is just one of hundreds that we produced over 10 years.

ENC worked with NACD to develop a first-quarter promotion that included:

  • A direct mailer to 10,000+ prospective members.
  • Advertisements in four governance-related publications.
  • A bellyband wrapping the outside of four publications.
  • Banners on the NACD website and other sites.
  • Colorful, highly consumable designs.
  • A strong visual identity to help build effective frequency across all the elements.
  • An announcement of new member benefits.
  • A compelling, limited time offer to save on membership.

The outcome:

Our NACD client reported that:

  • The 20% offer was very effective.
  • The promotion had out-performed previous programs.
  • They had hit their ROI target for new memberships.
NACD New Year Banner

This banner appeared on the NACD and publication web sites.

ENC capabilities included:

ENC Complex Subject Matter

Complex Subject Matter

ENC Executive Communications

Executive Outreach

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