Salient CRGT

CASE STUDY:

Developing a new SalientCRGT brand for a merger of equals.

The client:

Salient CRGT

The work:

Salient Federal Systems and CRGT were two well-known federal IT firms when they agreed to merge as equals in 2015.

Because of the rapid timetable for this transaction, they urgently needed a minimum viable brand identity.

Within one month, ENC developed the framework and essential elements of a new Salient CRGT brand, including:

  • A new logo and logo family.
  • New strategic messaging.
  • A new color palette and typography.
  • An easy-to-use, one-page style guide.
  • Brand assets including business cards, letterhead, data sheet template, and a presentation template.
  • Recommendations for updating the Salient website to represent the combined company.

The outcome:

The new brand enabled Salient CRGT to:

  • Introduce the new company with its new brand on a very aggressive timeline.
  • Represent and explain the capabilities and differentiators of the combined company.
  • Articulate the advantages and value unlocked by the merger.
  • Represent and celebrate the legacies of success each company brought to the new firm.

ENC capabilities included:

ENC Government Marketing

Government Marketing

ENC Complex Subject Matter

Complex Subject Matter

ENC Change Management

Change Management

ENC Brand icon in gray

Brand Management

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