WGL Holdings, Inc.

CASE STUDY:

Rolling out a new brand for WGL.

ENC helped an energy company implement its new corporate brand in less than six months.

The client:

WGL Holdings

The work:

WGL Holdings was the relatively unknown parent company of Washington Gas, the 170-year-old Washington, DC icon. WGL needed to rebrand in order to represent all of its capabilities as a full-service energy business.

ENC was recruited by WGL’s chief revenue officer to support:

PROGRAM AND VENDOR MANAGEMENT

  • Comprehensive roll-out roadmap
  • Rollout team coordination
  • Integrated program tracking and reporting
  • Governance for distributed web content authoring

EXECUTIVE COMMUNICATIONS

  • Program process graphics
  • Videos, speeches, and presentations

CHANGE MANAGEMENT

  • Stakeholder interviews
  • Competitive messaging audit
  • Messaging versioned for more than 30 internal and external stakeholder groups

CREATIVE

  • Training materials
  • Internal branding assets such as digital signage, posters, banners, window and floor graphics, and elevator clings
  • Brand guideline materials
  • Internal rollout videos

The outcome:

Through our efforts, we helped WGL:

  • Launch the new brand in just six months.
  • Engage its employees and recruit them as champions for the new brand.
  • Ensure that employees understood why, when, and how the new brand was being implemented.
  • Coordinate the efforts of the internal and external roll-out teams.
  • Transform its Springfield headquarters into an immersive experience promoting the new brand.
  • Facilitate adoption of a new intranet that equipped employees to provide energy answers to customers.
  • Provide employees with ready access to a repository of new brand assets.
  • Ensure brand consistency with clear guidance and easy-to-use resources.

ENC capabilities included:

ENC Complex Subject Matter

Complex Subject Matter

ENC Sales Enablement

Sales Enablement

ENC Change Management

Change Mangement

ENC Brand icon in gray

Brand Management

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