The National Association of Corporate Directors (NACD)
Driving awareness of NACD's member benefits and services.
NACD provides a vast range of benefits to its members and that was a problem. There were so many resources and services that it was hard to see the overall value of membership.
ENC worked with NACD for more than 10 years to focus its brand and help boards and directors clearly see why membership was crucial to their success. During our tenure, we:
- Refreshed the NACD brand and supported change management communications during internal and external roll-out campaigns.
- Developed print and digital campaigns to promote timely events, resources, and services.
- Created collateral for membership and service representatives.
- Designed infographics to explain membership data and survey results.